Realty startup Propsoch has successfully raised USD 2 million in a seed funding round aimed at enhancing its research and advisory capabilities, expanding its team, and supporting market expansion efforts. The funding will enable the company to scale its services to reach over 10,000 homebuyers this year.
Prior to this funding round, Propsoch had raised USD 600,000, which included a pre-seed investment led by the family office arms of the Godrej Group and the Vakil Group. Notable individual investors such as Mohit Malhotra, former MD and CEO of Godrej Properties, and Bhaskar Bhat, former MD of Titan Company, also participated in the earlier round.
Propsoch, co-founded by Ashish Acharya and Ravi Agrawal, aims to bring transparency to the home-buying process, which is often the largest financial decision for Indian families. The startup has already advised over 1,500 families in Bengaluru and plans to significantly increase its reach with the new funding.
“A home is an Indian family's biggest financial decision, yet they navigate it with less transparency than buying a smartphone. We started Propsoch to change that. After successfully advising 1,500+ families in Bengaluru, we are now scaling our ability to service 10,000+ homebuyers this year.”
Ashish Acharya, Founder and CEO of Propsoch
The company is focused on strengthening its research and advisory capabilities, which are crucial for providing reliable and transparent advice to homebuyers. The expansion of the team across various functions will support these efforts and help in scaling operations.
The latest funding round underscores the growing investor interest in real estate technology startups that aim to simplify and improve the home-buying experience for consumers.
Background
The real estate sector in India is witnessing a surge in technology-driven solutions aimed at enhancing transparency and efficiency. Startups like Propsoch are capitalizing on this trend by offering advisory services that simplify the complex home-buying process for consumers.
Looking ahead, Propsoch plans to leverage the new funds to enhance its service offerings and expand its market presence. The company's goal is to transform the home-buying process into a more transparent and informed decision-making journey for Indian families.



