Studds Accessories shares soared by 17% following a significant increase in helmet sales in West Bengal, driven by new safety regulations implemented by the BJP-led government.
The stock reached an intraday high of Rs 513.50, marking its highest level since March 18. The BJP's historic victory in the West Bengal Assembly elections, where it won 207 of 294 seats, has led to stricter enforcement of helmet rules, boosting demand for helmets in the state.
This surge in demand has been particularly notable in Tier II cities and towns such as Murshidabad, Malda, and Medinipur, where first-time buyers are contributing to the growth. Studds Accessories, one of India's largest helmet manufacturers, reported a record 70% volume sales growth in West Bengal in May.
“This is an outcome of the government's focus on people's safety…We believe in Prime Minister Narendra Modi's vision of ‘sab ka sath, sab ka vikas’ (development for all) and also ‘sab ka suraksha’ (safety).”
Ashok Kirtania, State Cabinet Minister
Aditya Verma, general manager (sales and marketing) at Studds Accessories, noted that the increase in children's helmet sales indicates compliance is extending to entire families.
The company's shares, which had a muted debut on the stock markets in November 2025, have been recovering from a low of Rs 427.55 apiece in May this year.
“The surge in children's helmets suggests compliance is extending beyond individual riders to entire families.”
Aditya Verma, General Manager (Sales and Marketing) at Studds Accessories
Background
Studds Accessories had a muted stock market debut in November 2025, listing at a 3% discount to its IPO price. The recent surge in helmet sales in West Bengal, driven by new government regulations, has provided a much-needed boost to the company's stock performance.
As the helmet market in West Bengal continues to expand, investors will be watching how Studds Accessories capitalizes on this opportunity to regain its IPO price levels.
