The Financial Conduct Authority (FCA) has been urged to consider expanding its regulatory perimeter to include AI models that influence financial decisions. This recommendation comes from an independent review led by the FCA's Executive Director, Sheldon Mills, amidst growing reliance on AI tools by UK consumers for financial guidance.
The review highlighted that over a quarter of UK consumers trust AI tools like OpenAI's ChatGPT and Google's Gemini for financial advice. However, many users remain unaware that these AI services do not fall under existing consumer protection regulations applicable to traditional financial advice. The report cautioned that AI-generated recommendations could blur the lines between general guidance and regulated financial advice, potentially necessitating regulatory oversight.
Furthermore, the report pointed out systemic risks due to the financial sector's increasing dependence on a limited number of technology providers. The common reliance on similar AI models and technology platforms could lead to correlated behavior and concentration risks, posing vulnerabilities across financial markets.
The review noted that while AI adoption is primarily seen in lower-risk back-office operations, its use in customer-facing functions like investment guidance is growing. A survey cited in the review found that 81% of financial firms globally have adopted AI, with 40% utilizing it in advanced applications.
The FCA's review is the first comprehensive assessment by a financial regulator on AI's impact on the sector. However, the FCA is not obligated to implement the recommendations. This comes as global regulators intensify scrutiny of AI-related risks, with Bank of England Deputy Governor Sarah Breeden highlighting the potential need for dedicated AI regulation.
Background
The increasing integration of AI in financial services has raised concerns about consumer protection and systemic risks. As AI tools become more prevalent in providing financial guidance, regulators worldwide are considering how to address the potential implications for market stability and consumer safety.
As AI continues to integrate into financial services, the FCA's consideration of expanding its regulatory scope could set a precedent for global financial regulation. Stakeholders will be closely watching the FCA's next steps in addressing the evolving landscape of AI in financial services.



